Gucci and SuperRare together for a new NFT gallery
Gucci and SuperRare together for a new NFT gallery
NFT

Gucci and SuperRare together for a new NFT gallery

By Amelia Tomasicchio - 24 Jun 2022

Chevron down
Listen this article
download

Gucci is continuing its journey into the NFT world, and with this in mind, it has announced its online space called Vault Art Space, created in collaboration with SuperRare.

Gucci embarks on another NFT journey, this time collaborating with SuperRare

Debuting, the first exhibition, titled “The Next 100 Years of Gucci”, will feature a selection of 29 artists. Drops will be made until 29 July, with the price set in Ethereum.

Specifically, the crypto art artists with whom Gucci has decided to collaborate are Alanna Vanacore, Alex Trochut, Alexis Christodoulou, Alien Queen, Aliendope, Aliina Kauranne, An Chen Illustration, Antoni Tudisco, D. ARTA, Drew Young, Diberkato, eBoy, Ellen Sheidlin, Ignasi Monreal, Ignorance1, Jordan Schiffer, Kris Andrew Small, Loudsqueak, Merijn Hos, Paulina Almira, Pet Liger, Pindar Van Armand, Sasha Katz, Slam J, Tim Maxwell, Tyler Spangler, Trs.mnz, VEXX, and YEAH YEAH CHLOE.

As the designer Alessandro Michele explained, Gucci‘s vision is to extend the company’s storytelling by including different points of view and narratives. In addition, Gucci purchased SuperRare’s native tokens, marking its entry into its first DAO.

To inaugurate the launch, SuperRare and Gucci will hold three Twitter Spaces conversations, with artist and curator Rowynn Dumont speaking with the different artists involved in the project.

Notably, this Gucci Vault Art Space is part of SuperRare’s larger Spaces project, which are independent galleries created within the marketplace and with their own curators. The idea had been announced last April with the opening of the first ten Spaces. 

Gucci in the NFT world

As mentioned, Gucci is not new to the NFT world: the brand was one of the first to work in the metaverse sector as early as 2021 with the collection called “Aria” and sold at auction in collaboration with Christie’s.

In addition, Gucci had recently announced that it would accept Bitcoin and other cryptocurrencies in its stores, although for now this is an initiative aimed only at the US market.

 

Amelia Tomasicchio

As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist. She is also a marketing teacher at Digital Coach in Milan and she is writing a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector.

We use cookies to make sure you can have the best experience on our site. If you continue to use this site we will assume that you are happy with it.