The Bitcoin bullrun: why is the price rising?
The Bitcoin bullrun: why is the price rising?

The Bitcoin bullrun: why is the price rising?

By Marco Cavicchioli - 10 Jan 2021

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Why is the price of bitcoin rising in recent months? 

Only three months ago, on October 7th, 2020, the price was just over $10,000, while now it has exceeded $40,000 and doesn’t seem to want to go down. 

Although it has grown four times in three months, it seems that it could continue to grow, so much so that according to some predictions it would be heading towards $50,000

In reality though, despite this being a single bull run, it would be better to divide it into three distinct moments. 

The first was the period when the price began to rise significantly above $10,000, heading towards $20,000

In fact, $20,000 was the all-time high recorded during the previous halving cycle, more precisely on December 17th, 2017. At this early stage the price of bitcoin simply returned to the highs of the previous cycle.

This dynamic was actually expected by many, also because something similar had already happened in the previous cycle, between late 2016 and early 2017.

It is therefore possible to define this phase simply as a return to the previous highs. 

To tell the truth, however, this is not a sufficient reason to explain the doubling of value in about a month and a half. 

Why is the price of Bitcoin rising: PayPal and Institutions

Behind this increase there is certainly the growing interest of large institutional investors in an asset that seems to be able to hedge against the inflationary risks of the US dollar.

After returning to the highs, however, a second phase was triggered, which in about two weeks took the price of bitcoin to around $30,000. 

This very rapid growth is probably not due to institutional investors alone

For example, the Google Trend search graph for the word “bitcoin” reveals a clear and sharp increase just as the $20,000 mark was exceeded, with search volumes remaining relatively high until January 1st, 2021. 

Therefore, in this second phase there was probably an overlapping of the purchasing queue of institutional investors, who probably continued to buy en masse up to around $25,000, and the beginning of a buying boom by retail investors that started later.

From January 2nd onwards, the third phase was triggered, which took the price up to $40,000

As the charts reveal, this third phase is marked by a significant and further increase in Google searches. Moreover, as revealed in recent days, purchase volumes via PayPal have literally exploded

PayPal only enabled the buying and selling of cryptocurrencies for US customers in November, but until the first days of January, trading volumes were relatively low. Starting in 2021, however, they literally exploded, showing quite clearly that this third phase is marked by a significant increase in activity on the part of retail investors.

While on the one hand these small, casual amateur investors are often only interested in seemingly easy, short-term gains, large professional investors tend to be more interested in holding BTC in their portfolios for the long term. 

In between are the professional traders who exploit these dynamics to speculate. 

Thus, the first phase of this bull run may have been driven by long-term investments by institutional investors, while the third by outright FOMO (Fear Of Missing Out) by amateur speculators looking for a quick profit. 

In between there was an intermediate phase probably characterized by an overlap of these two dynamics. 

Although this means that the current phase could be the product of over-enthusiasm, the fact that the volume of Google searches has not yet reached the all-time highs of late 2017 suggests that there may still be room for growth


Marco Cavicchioli

Born in 1975, Marco has been the first to talk about Bitcoin on YouTube in Italy. He founded and the Facebook group" Bitcoin Italia (open and without scam) ".

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